| 摘要: |
| 当前，兽药广告已成为众多兽药生产、经营企业宣传推销产品的常用方法，兽药广告审查数量不断增长。本文对计划在全国重点媒体发布兽药广告的审查申请材料中常见的问题进行了分析与总结，并有针对性地提出建议，旨在为规范兽药广告、营造健康用药环境提供参考。 |
| 关键词: 兽药广告 全国重点媒体 审查 申请材料 |
| DOI： |
| 投稿时间：2022-09-28修订日期：2023-02-03 |
| 基金项目: |
|
| Analysis of common problems in application materials for veterinary drug advertising review |
|
| (China Institute of Veterinary Drugs Control) |
| Abstract: |
| At present, veterinary drug advertising has become a common method for veterinary drug manufacturers and distributors to publicize and promote products, and the number of veterinary drug advertising review is increasing. This article summarizes the common problems in the review application materials of veterinary drug advertisements planned to be published in the national key media and puts forward targeted suggestions, aiming to provide a reference for standardizing veterinary drug advertisements and creating a healthy drug use environment. |
| Key words: veterinary drug advertisements national key media review application materials |
