“互联网+”时代下我国兽药产品流通现状及电子商务模式分析

The Status of Chinese Veterinary Drugs Product Circulation and analysis of Electronic Commerce Mode in the era of “Internet +”

关键词:  互联网+  兽药产品流通  电子商务模式  B2BC交易模式

摘要:

从兽药产品流通领域的困境和互联网+的冲击着手,概述我国兽药产品流通在制度和销售方面的现状、存在的主要问题并分析了原因,通过对电子商务框架和模式的研究阐述了兽药流通领域电子商务的不同交易模式,最后根据兽药产业发展情况和问卷调查分析了现阶段兽药企业电子商务模式的选择,为兽药企业转型电子商务提供参考,为兽药流通领域的变革探寻发展方向。

Abstract:

In this paper the status of Chinese veterinary drugs product circulation in terms of system and sales, the main problems and the reasons that exist were outlined from the dilemma in the field of veterinary drug products circulation and the impact of the Internet +, and different trading modes of e-commerce in the field of veterinary drugs product circulation was elaborated. In addition, according to the development of veterinary drugs industry and the questionnaire survey, the selection of e-commerce model of veterinary drugs enterprises was analyzed at the present stage, to provide references for veterinary drugs enterprises transformation e-commerce and explore the development direction of changes in the field of veterinary drugs circulation.